About Us

Disruptive Technology Does NOT Need Venture Capital

We bring disruptive technology to market.

Disruptive technology is 10x faster, 1/10th the cost – or in our case, eliminates the need for data centers.

That’s pretty disruptive.

Since we bring disruptive technology to market ourselves, we share the sales and marketing strategies and tactics that work in the new world of B2B selling.

B2B selling fundamentally changed when most tech users had their basic needs met.

New entrants needed to replace an existing technology or feature.

That’s why the “cloud” which is simply someone else’s data center – spawned “cloud-native” which is nonsense.

Today everything is A.I.

Since we have been doing A.I. for 40 years, we recognize the A.I. world is now mostly hype – as we anticipate the collapse of companies who are over-funded with unicorn valuations.

If you are bringing a truly disruptive product to market, you do not need VC money.

VCs make you do stupid stuff fast – as in lose your source code – as we discuss here.

The advice we read, particularly on LinkedIn (where sales people sell to other sales people and buyers never tread) is useless.

Our portfolio includes Fractal technology which delivers completely transformed legacy apps in a single business quarter while cutting IT costs 50% or more.

We have a point of view on selling, marketing and growing business-to-business (B2B) enterprise technology companies.

We believe the world has changed in tech sales.

Customers do not want to talk to sales people.

Marketing is almost universally SPAM-generated from DiscoverOrg databases using entirely useless Account Based Marketing (ABM) or other obsolete, expensive, time wasting and prospect irritating sales platforms and processes.

Our ideas are confrontational because they go against the conventional sales and marketing “wisdom.”

Our thoughts apply to those with a truly disruptive technology.

They are not for everyone.