Category: Senseless Marketing

Why Content Marketing Fails   Tell me something I don’t know! Content marketing needs to be something other than bland baby food! Let’s do the

ABM, Account Based Marketing, CRM driven prospecting, personalization at scale and Marketo-driven SPAM programs are so repulsive to prospects they are now taking action to

  Startup marketing is all about early sales to innovators and first adopters, period. Thus all marketing must be lined up to meet that end.

One can hardly believe the really stupid stuff modern B2B salespeople are pitched by sales gurus and over-funded CRM software firms with no chance of

LinkedIn and social media selling looks like it should work, and it does if you are selling to salespeople. When over 80% of B2B sales

When your B2B reps are struggling, SPAM is yielding Gmail addresses and the board is on your ass, sales enablement buys that quarter to find

Buoyed by hope, steeped in failure – social media marketing! Some sales activities work, others almost always fail, and a whole bunch sound good but

Account Based Marketing (ABM) is one of those things that sounds good but is nonsense. ABM sounds like everyone ought to embrace it: Focus on

  Tell me something I don’t know. Let’s do the checklist of what every “leading” B2B company does:  Account Based Marketing, CRM, Marketo-SPAM, DiscoverOrg lists,

Hey Marketing! Being Noticed Does Not Mean Being Heard!   Let’s begin with truisms upon which we can agree: Prospects do not want to talk