#marketing

B2B Disruptive Marketing — Feature Your Competitor

Confrontational Marketing, Lone Wolf Sales

Disruptive Marketing 101 OK, you are the VP of Sales and Marketing at a raw startup and you have massively disruptive technology. You are not stupid so you chose to go it alone with no VC money. Well, how are you going to fund your marketing efforts with not a whole lot of dough? Try […]

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Most SaaS Marketing is Stupid, Why Is Everyone Still Doing It?

Lone Wolf Sales, Senseless Marketing

Most SaaS Marketing is Stupid, Why Is Everyone Still Doing It? My thesis is that marketing in the software, tech and SaaS worlds is not working, it is provably not working, almost nobody is being successful yet everyone is doing the same thing. Most SaaS marketing does not work, the customers hate it, yet everyone

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