Sell or Starve. Eliminate The B2B Base Salary The enterprise B2B base salary paid to sales reps is entirely unnecessary. Enterprise software and SaaS people are vastly overpaid for what they do at the very time that customers are moving urgently away from engaging with a rep. Why do companies pay 6 figure […]
Social Media Marketing — Where Enterprise Sales Dies There may have been a time when social media marketing was a useful tool for finding buying executives who met the criteria for some sort of enterprise sale. Those days are long gone. Social media marketing has become the place for salespeople to sell to other salespeople.
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SaaS Software Needing the 40% Rule for Liquidity One would think with the stock market as hot as it is, now would be a great time to bring in new venture capital money. And for some it is. Browserstack, for instance. Then there are the walking dead who do not meet the 40% rule. Chef,
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10 Years Old is An Ugly Birthday for SaaS Software Firms It’s our 10th birthday SaaS software company! We are still in business! We have over 100 employees and we are shooting for $100 million in revenue in the next few years! Yea! Cannot get better. Well, not so fast says Forbes Magazine with the
Software Testing Firm Misses Liquidity Event Just who would believe, in a million years, that the “software museum” Computer Associates would get bought by Broadcom — for almost $19 billion? Well, for sure, a little California DevOps testing outfit who thought they were going to get out of their ugly cap chart by selling their