
Find The Customer Looking For You
No matter who you are, no matter what your technology, you are looking for the innovator and early adopter. You are looking for the customer

No matter who you are, no matter what your technology, you are looking for the innovator and early adopter. You are looking for the customer

The most vexing question for a B2B tech startup is how to find the first customer. It’s all different before you have a

Actually, they never departed. The lone wolf salespeople, you know them – the ones who hate process, think CRM systems are junk food for metrics-minded

Would you found an enterprise software company, take all the risk, go into debt, maybe mortgage your home if you had a built in tax

A friend and customer from a major telco had a last-minute emergency and asked me to stand in for him to speak to a group

After a startup has had its third Sales VP, is perhaps on its E round of funding and it still is not breaking out, it

Fundamental change in societies occurs at the edges and works its way to the center. The edge is often a border where different cultures interact

Several former colleagues called because they want a sales job with a disruptive startup. They are tired of their life at VMware, HP, Oracle and want

Last week, the CEO of one of the hottest security startups in Texas visited and wanted to know how to set up his early market

Early stage startups often look at a category and see it as a daunting marketing and sales exercise requiring massively expensive (dilutive) infrastructure. They look
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