Press

Jay writes biweekly articles for Software Executive Magazine On Line, Software Business Growth:

Articles:

Parallel System Validation – The End Of DevOps

Current Sales Madness – Why Nobody Gets An Appointment

The Franchise Sales Rep – Where Did They Go?

DevOps Is Dead: Customer-Centric Application Development Is Here

End Of Silicon Era Is At Hand – Software About To Change In Big Way

Digital Transformations Fail Because They Must

Who’s Hiding The Digital Transformation Criteria List?

Deliver Apps At 10X The Speed With Locality Of Logic

A Software Supercomputer? There’s A Different Idea!

From Micro Services To Micro Systems – The Parallel App

AS/400 Transformation – Ideal Landing Zone For System Oriented Programming

Our Problems Are In Code We Don’t Want

Systems Oriented Programming – Perfect For The Work From Home Generation

Cloud – Last Gasp Of Legacy Technology

Systems Oriented Programming – New Compute Paradigm

Social Media Harassment – Today’s Bad Idea!

Edge Computing Behind The Corporate Firewall

The Digital Transformation Myth – The BIG Story In 2022

The Disruption Paradox – Part 1

Why Do SaaS Companies Waste 95% Of Their Marketing Dollars?

Did Sales Ops Destroy Sales Imagination? It Did.

Are You A Salesperson Or A Human Being? Learn The Difference

Why Nobody Makes Quota: Sell Stuff That Matters

The Omega Play – What To Do When All Else Fails!

You Don’t Need A Data Center Anymore – Yours Or The Cloud

Edge Computing Vs. Computing At The Edge — Massively Different Outcomes

Digital Transformation, Today’s CIO Activity Trap

Edge Computing Vs. Computing At The Edge. Why It Really Matters!

Company Culture — So You Don’t Ask The Important Questions

3 Big Lies In VC Financing

Why Nobody Makes Quota: Sell Stuff That Matters

Why Are All My Sales Reps Failing?

Hey Marketing! Being Noticed Does Not Mean Being Heard!

Why Account-Based Marketing Is Nonsense

Why Do SaaS Companies Waste 95% Of Their Marketing Dollars?

Territory Management Costs Less, Delivers More and Sales Reps Love It

Cold Calling — Digging Ditches With A Spoon

Using Legacy Security For Cloud-Transformation Is Not Working

FAKE Digital Transformation Hoax Opening Massive Sales Opportunity

When Status Quo Is Your Competitor, Big Changes Are Coming!

Why Content Marketing Fails

Business Development Is Too Critical To Be Left To Corporate Politicians

Why It’s High Time For Confrontational Marketing

Alternatives To Toxic Venture Capital

Are Ethics Dead In B2B Marketing And Sales?

Why We Hired A Cartoonist And Hollywood Script Writer Before A VP Of Marketing

Direct B2B Sales Forces Are Obsolete — Do Not Invest In Direct Sales

Venture Capital Poisons Disruptive Startups And Other Living Things

Why Account-Based Marketing Is Nonsense

Trusted Advisor Selling — Selling That Works!

SaaS Sales Automation Is A Very Expensive Failure

Articles:

SaaS Sales Automation Is A Very Expensive Failure

Trusted Advisor Selling — Selling That Works!

Why Account-Based Marketing Is Nonsense

Venture Capital Poisons Disruptive Startups And Other Living Things

Direct B2B Sales Forces Are Obsolete — Do Not Invest In Direct Sales

Why We Hired A Cartoonist And Hollywood Script Writer Before A VP Of Marketing

Are Ethics Dead In B2B Marketing And Sales?

Alternatives To Toxic Venture Capital

Why It's High Time For Confrontational Marketing

Business Development Is Too Critical To Be Left To Corporate Politicians

Why Content Marketing Fails

When Status Quo Is Your Competitor, Big Changes Are Coming!

FAKE Digital Transformation Hoax Opening Massive Sales Opportunity

Using Legacy Security For Cloud-Transformation Is Not Working

Cold Calling — Digging Ditches With A Spoon

Territory Management Costs Less, Delivers More and Sales Reps Love It

Why Do SaaS Companies Waste 95% Of Their Marketing Dollars?

Why Account-Based Marketing Is Nonsense

Hey Marketing! Being Noticed Does Not Mean Being Heard!

Why Are All My Sales Reps Failing?

Why Nobody Makes Quota: Sell Stuff That Matters

3 Big Lies In VC Financing

Company Culture — So You Don't Ask The Important Questions

Edge Computing Vs. Computing At The Edge. Why It Really Matters!

Digital Transformation, Today's CIO Activity Trap

Edge Computing Vs. Computing At The Edge — Massively Different Outcomes

You Don't Need A Data Center Anymore – Yours Or The Cloud

The Omega Play - What To Do When All Else Fails!

Why Nobody Makes Quota: Sell Stuff That Matters

Are You A Salesperson Or A Human Being? Learn The Difference

Did Sales Ops Destroy Sales Imagination? It Did.

Why Do SaaS Companies Waste 95% Of Their Marketing Dollars?

The Disruption Paradox – Part 1

The Digital Transformation Myth – The BIG Story In 2022

Edge Computing Behind The Corporate Firewall

Social Media Harassment – Today's Bad Idea!

Systems Oriented Programming - New Compute Paradigm

Cloud - Last Gasp Of Legacy Technology

Systems Oriented Programming - Perfect For The Work From Home Generation

Our Problems Are In Code We Don't Want

AS/400 Transformation – Ideal Landing Zone For System Oriented Programming

From Micro Services To Micro Systems – The Parallel App

A Software Supercomputer? There's A Different Idea!

Deliver Apps At 10X The Speed With Locality Of Logic

Who's Hiding The Digital Transformation Criteria List?

Digital Transformations Fail Because They Must

End Of Silicon Era Is At Hand – Software About To Change In Big Way

DevOps Is Dead: Customer-Centric Application Development Is Here

The Franchise Sales Rep – Where Did They Go?

Current Sales Madness – Why Nobody Gets An Appointment

Parallel System Validation – The End Of DevOps