Press Jay writes biweekly articles for Software Executive Magazine On Line, Software Business Growth:Articles:Articles:SaaS Sales Automation Is A Very Expensive FailureTrusted Advisor Selling — Selling That Works!Why Account-Based Marketing Is NonsenseVenture Capital Poisons Disruptive Startups And Other Living ThingsDirect B2B Sales Forces Are Obsolete — Do Not Invest In Direct SalesWhy We Hired A Cartoonist And Hollywood Script Writer Before A VP Of MarketingAre Ethics Dead In B2B Marketing And Sales?Alternatives To Toxic Venture CapitalWhy It's High Time For Confrontational MarketingBusiness Development Is Too Critical To Be Left To Corporate PoliticiansWhy Content Marketing FailsWhen Status Quo Is Your Competitor, Big Changes Are Coming!FAKE Digital Transformation Hoax Opening Massive Sales OpportunityUsing Legacy Security For Cloud-Transformation Is Not WorkingCold Calling — Digging Ditches With A SpoonTerritory Management Costs Less, Delivers More and Sales Reps Love ItWhy Do SaaS Companies Waste 95% Of Their Marketing Dollars?Why Account-Based Marketing Is NonsenseHey Marketing! Being Noticed Does Not Mean Being Heard!Why Are All My Sales Reps Failing?Why Nobody Makes Quota: Sell Stuff That Matters3 Big Lies In VC FinancingCompany Culture — So You Don't Ask The Important QuestionsEdge Computing Vs. Computing At The Edge. Why It Really Matters!Digital Transformation, Today's CIO Activity TrapEdge Computing Vs. Computing At The Edge — Massively Different OutcomesYou Don't Need A Data Center Anymore – Yours Or The CloudThe Omega Play - What To Do When All Else Fails!Why Nobody Makes Quota: Sell Stuff That MattersAre You A Salesperson Or A Human Being? Learn The DifferenceDid Sales Ops Destroy Sales Imagination? It Did.Why Do SaaS Companies Waste 95% Of Their Marketing Dollars?The Disruption Paradox – Part 1The Digital Transformation Myth – The BIG Story In 2022Edge Computing Behind The Corporate FirewallSocial Media Harassment – Today's Bad Idea!Systems Oriented Programming - New Compute ParadigmCloud - Last Gasp Of Legacy TechnologySystems Oriented Programming - Perfect For The Work From Home GenerationOur Problems Are In Code We Don't WantAS/400 Transformation – Ideal Landing Zone For System Oriented ProgrammingFrom Micro Services To Micro Systems – The Parallel AppA Software Supercomputer? There's A Different Idea!Deliver Apps At 10X The Speed With Locality Of LogicWho's Hiding The Digital Transformation Criteria List?Digital Transformations Fail Because They MustEnd Of Silicon Era Is At Hand – Software About To Change In Big WayDevOps Is Dead: Customer-Centric Application Development Is HereThe Franchise Sales Rep – Where Did They Go?Current Sales Madness – Why Nobody Gets An AppointmentParallel System Validation – The End Of DevOps