The dirty little secret about transformation is everyone wants digital transformation but nobody wants to change. Articles accumulate featuring CIOs who led a digital transformation; they moved to the cloud. Everyone knows there is no cloud. It is just someone else’s data center. Apps do not run faster in the cloud. They do not cost […]
Why It’s High Time For Confrontational Marketing When everyone has tepid messaging, go bold! Go to a technology trade show. I dare you! Walk the ocean of booths — some costing over $250,000 — and experience the messaging edifices of the current technology marketing mindset. Marketing types spent a year or more designing these temporary
Sometimes It Feels Good To Mess Up Your Competitor’s Hair Read More »
Disruptive Marketing 101 OK, you are the VP of Sales and Marketing at a raw startup and you have massively disruptive technology. You are not stupid so you chose to go it alone with no VC money. Well, how are you going to fund your marketing efforts with not a whole lot of dough? Try
B2B Disruptive Marketing — Feature Your Competitor Read More »
Confrontational marketing is a streetfighting mindset, used for tech startups, to harness hidden market dynamics and get a tech product to market fast with minimal or zero equity dilution. Hidden market dynamics? Well, yes. Prospects, the ones you need to sell, absolutely loathe current marketing practices. They know when they download a “white paper,” which
Confrontational Marketing—Taking The Market Away From The Bland Read More »
A raw startup has a very different goal than a mature or semi-mature tech company. The raw startup must find that early adopter/innovator who can launch it as both a customer and non-equity funding source. Often, the raw startup gets hooked up with the brain-dead marketing types who try to help it “establish a brand”
Marketing Without An Edge—Disaster for the Raw Startup Read More »