The dirty little secret about transformation is everyone wants digital transformation but nobody wants to change. Articles accumulate featuring CIOs who led a digital transformation;
Why It’s High Time For Confrontational Marketing When everyone has tepid messaging, go bold! Go to a technology trade show. I dare you! Walk the
Disruptive Marketing 101 OK, you are the VP of Sales and Marketing at a raw startup and you have massively disruptive technology. You are not
Confrontational marketing is a streetfighting mindset, used for tech startups, to harness hidden market dynamics and get a tech product to market fast with minimal
A raw startup has a very different goal than a mature or semi-mature tech company. The raw startup must find that early adopter/innovator who can
© 2017 ContingencySales, Inc.