Lone Wolf Sales
Your Prospects Are In Your Data!
Several years ago, I was brought on to launch a territory in the Texas area for a struggling logistics software company. They had never sold
Confrontational Marketing
Confrontational Marketing—Taking The Market Away From The Bland
Confrontational marketing is a streetfighting mindset, used for tech startups, to harness hidden market dynamics and get a tech product to market fast with minimal
Confrontational Marketing
Marketing Without An Edge—Disaster for the Raw Startup
A raw startup has a very different goal than a mature or semi-mature tech company. The raw startup must find that early adopter/innovator who can
Lone Wolf Sales
The Value of Imagination In Enterprise Sales
There are too many technologies chasing too few real opportunities and the result is a dramatically lower intelligence in enterprise sales campaigns. This results in
Lone Wolf Sales
Most Technology Marketing is Wasted: Save Your Money
Raw startups, especially if the founders are technically inclined, have this notion they need to pay for expensive marketing. Probably this comes from them knowing
Explore
Tags
Popular