Lone Wolf Sales
You Can Disrupt Any Industry if You Know 532 People
Early stage startups often look at a category and see it as a daunting marketing and sales exercise requiring massively expensive (dilutive) infrastructure. They look
Lone Wolf Sales
A Raw Startup Needs a Franchise Player, Not a Sales Force
Many raw startups get some VC funding and immediately apply steroids to their sales efforts. They hire those 3-5 former ERP reps who have no
Lone Wolf Sales
The Innovator Is Your First Customer and They Are Looking For You
A raw tech startup should not be selling to any market. Any “market” is too big and the sales cycles are long, painful and often fruitless. The
Lone Wolf Sales
Why Big Company Enterprise Reps Fail At Startups
A raw startup, one that may have zero customers or just a few, is not a small HP or IBM. It is a fundamentally different
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