Notice how many marketing links now require your “corporate email” address? Ever take a look at lead lists and wonder why up to 60% of any list has people’s Gmail and Hotmail accounts? Customers do not want to give out their email addresses because they will get sucked into DiscoverOrg lists and get hounded by […]
The most vexing question for a B2B tech startup is how to find the first customer. It’s all different before you have a customer. Really different. Customers are like inherited wealth. If you have $100 million, getting to $125 million is just compound interest. If you are broke, getting to $1 million dollars
It was a typical VMware request. Can you help our rep meet the CFO of one of the largest companies in the region? So I arranged a lunch with the senior partner of the world’s largest audit firm who knew the CFO personally. We ordered our TexMex in downtown Austin and I had 3 veggie
How “Awesome” And Dude” Made The Rep Not Credible Read More »