Stop Selling To The CIO – They Are Not The Future
Selling to the CIO is over because they are not the change agents – they are the entrenched bureaucracy. Selling to the CIO is no more. Time’s up. For a tech generation, the VP of IT, then the CIO has been the gold standard landing zone for technology products. No more.
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B2B Transaction Sales VP is Obsolete
B2B Transaction Sales Tactics are Obsolete For those who live in the world of bringing disruptive technologies to market, it has long been apparent the B2B transaction sales force model is dead, has been dead for 6 or more years. You know the stats: half of B2B reps do not make quota. Turnover is
Sales Automation Is A Very Expensive Failure
Sales automation makes robots out of your sales teams — and people do not buy from robots! What is “sales automation?” You first knew it as Salesforce.com, a way of tracking every interaction with a prospect from the first exchange to the most recent sale. Pretty good idea there. In today’s the VC-funded world, if
B2B Disruptive Marketing — Feature Your Competitor
Disruptive Marketing 101 OK, you are the VP of Sales and Marketing at a raw startup and you have massively disruptive technology. You are not stupid so you chose to go it alone with no VC money. Well, how are you going to fund your marketing efforts with not a whole lot of dough? Try
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Scam Marketing Takes Over — Meet Lucidchart and FrontSpin AND SalesLoft!
So here we are today. We have a family member with end of life condition. We are waiting for the phone to ring. We are only answering critical calls from health care providers. In comes the scam marketing from Frontspin and Lucidchart and now SalesLoft!. SPAM moving to SCAM marketing happens. LUCIDCHART calls to
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