Why wouldn’t you give your child, or a friend’s child, a pet rattlesnake? Because you know rattlesnakes as a pet are likely to end up badly. They are going to deliver venom sooner or later, no matter how nice you are to them because that is what they do. It is in their nature. Well, […]
Startup marketing is all about early sales to innovators and first adopters, period. Thus all marketing must be lined up to meet that end. You do not need to worry about “brand.” If you think you need branding at this stage, you are quite mistaken. Marketing positioning is all about finding the customer looking
If you think sales generation is expensive, wait till you work with a business development (BD) person. There is an old saying about BD people. Bus Dev = No Rev. Bus Dev people from traditional tech companies are almost always the best looking, have great hair and way too often focus on top down deals
We live in an enterprise sales world where everything easy is mechanized. Everything hard and effective is out of reach because it cannot be measured by brain-dead transaction sales managers hired by VC-backed companies desperate for a sales pop so they can unload. DiscoverOrg, RainKing and the host of other list services just prove the
Bananas For Sales Monkeys – Discover.Org And Rain King Read More »
The euphoria of a new VC financing round (“WE GOT FUNDED”) is only outdone by the equally stupid glee of “We Got A New CEO!” This exuberance is from the same children who think they work at “startups” which are often 10-year-old, multi-VC round “endups” on their last legs. The difference between a startup and
Wow! We Got A New CEO! No Billy, It’s Just Another Of The Bunch Read More »
Recently some team members met with one of the world’s largest investment banks and the discussion quickly went to digital transformation – or better said, the fact that the cloud was not transforming anything. The attendees, who regularly meet with the C-suite of the Fortune 200, quickly agreed that the “cloud” was just someone else’s
