
Startup Marketing Is NOT About Brand
Startup marketing is all about early sales to innovators and first adopters, period. Thus all marketing must be lined up to meet that end.

Startup marketing is all about early sales to innovators and first adopters, period. Thus all marketing must be lined up to meet that end.

If you think sales generation is expensive, wait till you work with a business development (BD) person. There is an old saying about BD people.

We live in an enterprise sales world where everything easy is mechanized. Everything hard and effective is out of reach because it cannot be measured

The euphoria of a new VC financing round (“WE GOT FUNDED”) is only outdone by the equally stupid glee of “We Got A New CEO!”

Boards, CEOs, business leaders are waking up to the fact that the cloud is just someone else’s data center. There is little or no transformation.

“Jack, we have 120 critical apps with little or no source code? What do we do if one breaks?” “Those we patch in binary. I
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