Cold Calling – Miserable For Both Parties
Cold calling just sucks. Everyone hates it. Yet, there are still companies our there who push it! Meet SalesLoft.com! They enable cold calling scams!
Cold calling just sucks. Everyone hates it. Yet, there are still companies our there who push it! Meet SalesLoft.com! They enable cold calling scams!
Business development is one of the most currently needed roles in tech B2B yet is often handicapped by having the least talented people inhabiting it.
For those who live in the world of bringing disruptive technologies to market, it has long been apparent the B2B transaction sales force model is
ABM, Account Based Marketing, CRM driven prospecting, personalization at scale and Marketo-driven SPAM programs are so repulsive to prospects they are now taking action to
When you log onto your phone or computer to read something interesting, the first experience you are likely to get is a pop up ad
Startup marketing is all about early sales to innovators and first adopters, period. Thus all marketing must be lined up to meet that end.
If you think sales generation is expensive, wait till you work with a business development (BD) person. There is an old saying about BD people.
We live in an enterprise sales world where everything easy is mechanized. Everything hard and effective is out of reach because it cannot be measured
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