About 20 years ago the word “coach” began to be used in ways Bear Bryant or Red Auerbach would never have predicted. “Executive coach,” “life coach,” “sales coach” and about every other derivative popped up. Today you cannot spend much time on a business site like LinkedIn or business parts of Facebook without being inundated […]
Life Coaches – Jump Out of The Closet and Save The World Read More »
So here it is folks. You get that message from the Silicon Valley Review – the “most trusted source of news and information for global business leaders, decision makers and professionals.” They want to FEATURE YOU! That should make your PR Department go atwitter. Wow! We are recognized for all that hard work we did.
For those of us who actually sell big stuff in the real world, the advice seemed pretty common sense. Sell value. Show the customer the difference between their status quo and what your product will build in the future. Sell the outcome. Use stories. Don’t talk features. OK, pretty standard advice. It actually begs another question. If the sales rep is not
So here we are today. We have a family member with end of life condition. We are waiting for the phone to ring. We are only answering critical calls from health care providers. In comes the scam marketing from Frontspin and Lucidchart and now SalesLoft!. SPAM moving to SCAM marketing happens. LUCIDCHART calls to
Scam Marketing Takes Over — Meet Lucidchart and FrontSpin AND SalesLoft! Read More »