Category: Senseless Marketing

Account Based Marketing (ABM) is one of those things that sounds good but is nonsense. ABM sounds like everyone ought to embrace it: Focus on

  Tell me something I don’t know. Let’s do the checklist of what every “leading” B2B company does:  Account Based Marketing, CRM, Marketo-SPAM, DiscoverOrg lists,

Hey Marketing! Being Noticed Does Not Mean Being Heard!   Let’s begin with truisms upon which we can agree: Prospects do not want to talk

SaaS companies waste most of their marketing resources! Companies focus on what their VPs know, not what prospects need. Does getting to the right buyer,

VC Funded Companies Desperate For Metrics Go Too Far! If you do not want to read the entire article, skip to the end because the

Chief Culture Officer? Chief People Officer? Chief Transformation Officer? Chief Fun Officer? In the 1970’s, someone who was a company vice president worked for the

Left handed people know they are lefties. Tall people know they are tall. But really stupid people actually think they are clever, and they just