Author name: Jay Valentine

VMware Needs To Fire Most of its Sales Force – Here’s Why!

There comes a time when a company needs to move from direct to mostly indirect or channel sales.  For VMware, that time is about now. The VMware sales force is the single most costly line item on its operating statement.  Moving this line item from VMware to the existing channel reduces all the expense losing […]

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in Neon: this is the sign you've been looking for

Life Coach – Sales Coach, Charlatan City

For those of us who actually sell big stuff in the real world, the advice seemed pretty common sense. Sell value. Show the customer the difference between their status quo and what your product will build in the future. Sell the outcome. Use stories. Don’t talk features. OK, pretty standard advice. It actually begs another question. If the sales rep is not

Life Coach – Sales Coach, Charlatan City Read More »